#39 - How storytelling can help bridge the gap between management and teams (Waldermar Adams, 2020)

Waldemar Adams - Global Senior Vice President at SAP: "How storytelling can help bridge the gap between management and teams" (2020) In this Mastercast episode, Philip Squire, CEO of Consalia, speaks with Waldermar Adams, who graduated from the Executive Masters in Leading Sales Transformation programme in 2020.“Where's the missing piece? Where's the piece which tells your employees they deserve to have the same attention as your customers? They shouldn't be forgotten.” – Waldermar AdamsIn this episode, look forward to:[25:30] The importance of not forgetting about the employees of a company[28:50] Adam’s key findings during his research for his final project[45:20] Making sure there is purpose in the communication, and not just empty motivationAlso, make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes!Show Notes:Consalia Ltd Phil Squire LinkedIn profile Waldemar Adams on LinkedInOur Postgraduate coursesConsalia Mindset Survey Sign up for our newsletter to stay up to date with the latest podcast episodes.  Want your project turned into a Mastercast episode? Email us at [email protected].