#39: How to use SEO to boost visibility and change your business.

On today's episode of Content Magic we are getting into the (often mystical) topic of SEO and I'm so pleased to introduce you to Brittany Herzberg, an SEO copywriter. We are chatting about short form vs. long form content (one of my fave topics), repurposing content and how it makes you more searchable, why you need client testimonials on your website and how to format them, as well as the nitty gritty of keyword search and how to use it. Brittany is a pro at making SEO much less confusing and shares how you can use it to boost visibility and in turn, your business. And, of course, we chat about copywriting because we both do it in such different ways. Don't miss this one! CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintCONNECT WITH BRITTANY! Instagram: @brittany_herzberg Threads: @brittany_herzbergWebsite: brittanyherzberg.comPodcast: The Basic BFREE: SEO Basics ChecklistShow mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.