39. Kenny Jahng on content marketing

Our guest today is Kenny Jahng, the founder of Big Click Syndicate LLC, a strategic positioning agency offering content marketing consulting & advisory to nonprofit, cause-driven & faith-based organizations and churches across the country. Kenny has an amazing list of clients that includes the Princeton Theological Seminary, California Baptist University, Redeemer Presbyterian Church, The United Methodist Church, & Wesleyan Investment Foundation, among many others. In our discussion, Kenny educates me on what content marketing is all about. The core of what he does starts with helping clients on their strategic positioning, building internal alignment on the mission and the vision of the organization. Often, this exercise has implications beyond communications and informs strategic decisions the client makes. We also discuss lead generation, and how Kenny helps clients build thirty or more custom landing pages that each focus on a niche audience, providing something of value to earn the right to continue a conversation with that visitor over time. I was incredibly impressed by the sophistication of what is going on behind the scenes, and we just scratched the surface.  If you are intrigued by what you hear in this episode, you can learn more about Kenny's work at www.kennyjahng.com.