39 Mastering Ethical and Effective Marketing Strategies for Therapists with Amanda Esquivel

What if marketing for therapists could be practical, affordable, and ethical? Tune in as I engage in an enlightening conversation with Amanda Esquivel, the inspiration for the 2023 Group Practice Summit. Amanda's journey from starting her private practice, Room for Change in DFW, to growing it into a prominent practice with four locations and over 30 counselors is nothing short of inspiring.In this GPS 2023 presentation replay, Amanda and I tackle the unique challenges and opportunities in marketing mental health services. We explore the distinct difference between marketing and networking, and the undeniable vulnerability that comes with marketing for therapists. Reflecting on my own experiences with various marketing strategies, we discuss the impact these strategies have had on her practice, enabling her to serve over 1,000 clients per month.In the second half of our conversation, we confront the common fear of marketing that many therapists face. We explore various forms of marketing such as creating posts, making TikTok and YouTube videos, and advertising through social media channels. To top it off, Amanda and I share practical advice on how to grow and market a therapy practice, including setting boundaries, hiring assistants, and leveraging insurance for marketing. Come along for this important discussion and discover how you can transform your marketing approach!Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.