39: Michael Zipursky | Embracing Imperfection in Your Business

Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years. Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, product, or service. Just put it out there… then learn how to make it better based on what the marketplace tells you. That’s how to make consistent progress and grow your business. Patience, focus, and a willingness to make mistakes are key too. And that’s just the start. Tune in now to hear Michael explain… What matters more than tactics, strategy, and technology The dangers of Shiny Object Syndrome Ways to achieve meaningful success that counts The myth of the Magic Bullet for your business How to create proposals that are easy for your clients to say yes to Listen now… Timeline 00:11 Today Steve speaks with Michael Zipursky, an entrepreneur, a coach to elite consultants and the CEO of ConsultingSuccess.com 01:23 Michael gives us a quick rundown of his career, starting with the creating a consulting business in college with his cousin 04:15 Michael talks about how he deals with challenges and how important it is to stay focused on your plan. 07:42 Michael explains that the really good, long-standing companies out there are masters of subtraction rather than attraction. 12:19 Michael tells us about his book, The Elite Consulting Mind, and how your mindset really is the most important thing in business. 16:46Michael and Steve go in depth about the issue if delaying your progress until everything is perfect instead of “imperfect action”. 24:43 Michael explains how to level up if you're a small business and gives an in-depth explanation of how to put a proposal together. 31:48 Michael tells us how best to get your hands on his book. Mentioned in the show The Elite Consulting Mind Scope Creep http://consultingsuccess.com http://consultingsuccess.com/mindsetbook