#39 Passport - Is Your Influencer Marketing Still Legal?

Interview with Kerry O'Shea Gorgone from MarketingProfs about updates to the FTC guidelines for working with influencers. Kerry O'Shea Gorgone designs premium MarketingProfs training products for individual marketers and corporations at MarketingProfs. She's also a speaker, writer, attorney, and educator. She holds an MBA from Bentley University, and graduated first in her class from Suffolk University Law School. Kerry has taught courses in marketing law, intellectual property, and business. Most recently, she taught New Media Marketing and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida. Kerry hosts the weekly Marketing Smarts podcast for MarketingProfs and co-hosts Punch Out With Katie and Kerry, the show that explores marketing stars' weird hobbies, cool collections, and side hustles. She is also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer's {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com. FTC disclosure requirements for influencers: http://bit.ly/PassportPodcastLaw Host: Chris Christensen of BloggerBridge.com and AmateurTraveler.com.