39: Plan Ahead Of Time

What this episode covers

I have seen far too many tourism businesses leave marketing strategies for their peak seasons far too late. If your business has peak times you should have content and a strategy in place at least 6 months ahead of time. This gives you enough time to plan, tweak and act on events that happen on a day to day basis. By creating a strategy ahead of time, your whole team can get behind it and know what to expect and provide in the months to come. This saves you rushing and scrambling for ideas.

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