39. Planning for Q4

This week we are discussing what’s coming up in Q4 and whether it is too early to launch PPC for Xmas 2022… What’s in the events calendar for this quarter? Halloween Bonfire night (UK) Thanksgiving Black Friday Cyber Monday Christmas New Year January Sales What other events should I be considering that Amazon have in their events calendar and how do I find their calendar of promotional events to get my products listed? Is it too early to start looking any further than Halloween right now? What can I do in preparation for these events? Should I be looking to plan my offers and discounts? What should I be doing with listings in terms of seasonal optimisation? How can I plan my budget to get the best outcomes for these events? What have you seen work for seasonal products that are in season and for that matter out of season? What are expected to be the most popular categories for this quarter? How do we manage inventory and shipping during this period? So that we don’t run out and can predict the demand?  Any other tips and tricks? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.