39. Podcast Growth Strategies & Avoiding Rookie Mistakes | Melissa Guller

Melissa Guller, is a course creator, podcast coach and host of Wit and Wire. She is also the Head of Marketing Engagement at Teachable. In this episode we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.   What we learn:   2:11 Why we’re feeling optimistic about podcasting in 2021 3:19 The difference between being a teacher and a podcast host 10:19 Why you don’t have to have a huge audience to crop it from your podcast 12:35 Rookie mistakes: what does your podcast make you an expert in? 12:59 Knowing who your ideal listener is 19:29 The pressure to do more than you possibly can, even when you don’t need to 23:09 Choosing between good advice and good advice 24:35 Getting distracted by the new developments in podcasting 37:11 Why you don’t have to have your podcast perfect the first time   Want to connect with Melissa Guller? www.witandwire.com IG @WitandWire https://www.instagram.com/witandwire/ Resources and Links Mentioned:  Media Hosting with Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. www.libsyn.com Produce your show with Bright Sighted Podcasting: https://brightsighted.com Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/   Credits: Production: Bright Sighted Podcasting  Host: Christine O'Donnell Guest: Melissa Guller Editor: Steve Kuzj   Learn more about your ad choices. Visit megaphone.fm/adchoices