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#39 - Real Identity: Turning Data into Human Truths episode artwork

Dec 20, 2022 35 min

#39 - Real Identity: Turning Data into Human Truths

from Real Talk about Marketing Hosted by Acxiom

The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand. Featured Guest: Arun Kumar Chief Data & Marketing Technology Officer, IPG Show Notes: Cannes Podcast: IPG’s Data Chief Arun Kumar Wishes a Hippocratic Oath Existed for Marketers Article: Why Advertising Needs to Get Personalised Video: How to Win Brand Loyalty Amidst a Torrent of Noise Change is the Only Constant in Life - the Greek philosopher Heraclitus Learn More about Real Identity Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand. Featured Guest: Arun Kumar Chief Data & Marketing Technology Officer, IPG Show Notes: Cannes Podcast: IPG’s Data Chief Arun...

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#39 - Real Identity: Turning Data into Human Truths

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How long is this episode of Real Talk about Marketing?

This episode is 35 minutes long.

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This episode was published on December 20, 2022.

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