#39: Rewe, Edeka & Co. - Veränderungen im deutschen Loyal...

What this episode covers

In dieser Episode des Loyalty Talk Podcast sind die beiden Loyalty-Experten Michael Bregulla und Alexander Süßel zu Gast. Michael ist Geschäftsführer von Knistr, einem Anbieter für Loyalty-Technologie. Alexander ist Loyalty-Consultant und Loyalty-Specialist beim auf Gamification spezialisierten Unternehmen Brame. Zu Dritt sprechen wir über die aktuellen Entwicklungen rund um Loyalty-Programme im Einzelhandel in Deutschland. Konkret unterhalten wir uns über • Rewes Ausstieg bei Payback und die Einführung von Rewe Bonus • den Wechsel von Edeka von der DeutschlandCard zu Payback • und die neue Strategie der DeutschlandCard, welche vom Loyalty-Programm zur D2C-Marketingplattform werden möchte. Weiterführende Links: Knistr: https://www.knistr.com Brame: https://www.brame.io Michael Bregulla auf LinkedIn: https://www.linkedin.com/in/michael-bregulla Alexander Süßel auf LinkedIn: https://www.linkedin.com/in/suessel-alexander-loyalty Michael Bietenhader auf LinkedIn: https://www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: https://www.loyaltytalk.ch Mehr zur MilesAhead AG: https://www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 51 minutes long.

When was this Loyalty Talk episode published?

This episode was published on January 28, 2025.

What is this episode about?

In dieser Episode des Loyalty Talk Podcast sind die beiden Loyalty-Experten Michael Bregulla und Alexander Süßel zu Gast. Michael ist Geschäftsführer von Knistr, einem Anbieter für Loyalty-Technologie. Alexander ist Loyalty-Consultant und...

Can I download this Loyalty Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.