39: Tell Your Story or Someone Else Will, Inaccurately

“Tastes like chicken,” we have all heard that, right?  It is the common descriptor often used when first tasting meat is not beef or fish.  Our human nature causes us to place things within a frame of reference, which is often beneficial.   However, when it comes to communicating your value, differentiation is critical, and sharing your story helps.  Within this episode, you’ll find five steps to help you shape your story.