39. The best way to create non-sleazy sales messaging and more happy clients

Ain’t nobody got time for sleazy sales, right?So how can we make sure your messaging is connecting and resonating in the right way, with the right people without being a total ick? And how can we make sure that your clients feel totally freaking good about buying from you?In this episode I share about the importance of using a mixture of emotion and logic in how you market, sell and onboard your clients.Lots of entrepreneurs are currently leaning too far one way or the other in their messaging, and this is what leads to confusion and objections from potential clients or even buyers remorse [not what we want for you!]In this episode, we’ll cover:What messaging you can use to tap into your dream clients emotions [in a positive way]How you can enable logical decision making without overloading your messaging with just features and inclusionsWhy clients often second-guess their purchases and some tips on how to address itPractical strategies for blending emotional and logical messaging into your marketing, sales and onboarding process to create greater conversions and happier customersLINKS: Want to learn more about Laura’s mastermind Freedom Empire? Head to Laura’s Instagram @lauracanham_ and DM her the word ‘FREEDOM’ to access all the information or join the waitlist.Join Laura’s FREE weekly newsletter for all the juicy BTS goodness, VIP access to new programs and all the special offersWork with LauraSales Secrets is a private podcast for female entrepreneurs ready to finally crack the code on selling with ease.