#39 The Reality of PropTech Startups!

What this episode covers

In episode 40 of Sh*t You Wish Your Building Did, we dive deep into the unvarnished realities of running a PropTech startup with Michael Grant, founder of Metrikus and co-creator of Smart Buildings Boot Camp. Michael shares hard-earned insights from 6 years in the trenches, covering everything from fundraising in 2025 to why partnerships in real estate are so much harder than other industries. What You'll Learn: Why PropTech sales cycles can stretch 12+ months and how to shorten them The shift in VC funding since the 2021-2022 "bubble" burst Why hardware can kill deals, and software-only solutions win The reality behind recent PropTech acquisitions Strategic advice for founders at different stages Why customer champions are everything in this industry Resources Mentioned: Smart Buildings Boot Camp https://smartbuildingbootcamp.com/ Subscribe to Memoori for more PropTech insights https://memoori.com/subscription/

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Frequently Asked Questions

How long is this episode of Sh*t You Wish Your Building Did!?

This episode is 40 minutes long.

When was this Sh*t You Wish Your Building Did! episode published?

This episode was published on September 19, 2025.

What is this episode about?

In episode 40 of Sh*t You Wish Your Building Did, we dive deep into the unvarnished realities of running a PropTech startup with Michael Grant, founder of Metrikus and co-creator of Smart Buildings Boot Camp. Michael shares hard-earned insights...

Can I download this Sh*t You Wish Your Building Did! episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.