#39 The Reality of PropTech Startups!

In episode 40 of Sh*t You Wish Your Building Did,…

An episode of the Sh*t You Wish Your Building Did! podcast, hosted by Memoori Research, titled "#39 The Reality of PropTech Startups!" was published on September 19, 2025 and runs 40 minutes.

September 19, 2025 ·40m · Sh*t You Wish Your Building Did!

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Summary

In episode 40 of Sh*t You Wish Your Building Did, we dive deep into the unvarnished realities of running a PropTech startup with Michael Grant, founder of Metrikus and co-creator of Smart Buildings Boot Camp. Michael shares hard-earned insights from 6 years in the trenches, covering everything from fundraising in 2025 to why partnerships in real estate are so much harder than other industries. What You'll Learn: Why PropTech sales cycles can stretch 12+ months and how to shorten them The shift in VC funding since the 2021-2022 "bubble" burst Why hardware can kill deals, and software-only solutions win The reality behind recent PropTech acquisitions Strategic advice for founders at different stages Why customer champions are everything in this industry Resources Mentioned: Smart Buildings Boot Camp https://smartbuildingbootcamp.com/ Subscribe to Memoori for more PropTech insights https://memoori.com/subscription/

Episode Description

In episode 40 of Sh*t You Wish Your Building Did, we dive deep into the unvarnished realities of running a PropTech startup with Michael Grant, founder of Metrikus and co-creator of Smart Buildings Boot Camp. Michael shares hard-earned insights from 6 years in the trenches, covering everything from fundraising in 2025 to why partnerships in real estate are so much harder than other industries. What You'll Learn: Why PropTech sales cycles can stretch 12+ months and how to shorten them The shift in VC funding since the 2021-2022 "bubble" burst Why hardware can kill deals, and software-only solutions win The reality behind recent PropTech acquisitions Strategic advice for founders at different stages Why customer champions are everything in this industry Resources Mentioned: Smart Buildings Boot Camp https://smartbuildingbootcamp.com/ Subscribe to Memoori for more PropTech insights https://memoori.com/subscription/

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