#39 - What’s changed in marketing (and what hasn’t)

Part two of our interview with Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years. Pressed for time? Catch the key takeaways around the 30 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.