390: Client Videos that Sell

Ian is the Founder VideoCaseStory.com, author of "Video Testimonials that Land The Big Fish", and creator and Host of The Giants of Video (over 9000 attendees). He has produced over 15,000 custom videos and hosted over 500 episodes of the Garlic Marketing Show.   Ian talks about collecting and utilizing effective client case studies, the difference between a case study and a testimonial, why video should be a priority, and much more!