390: Rick Scherer, Scotsman Guide #459, on Using Innovative Products to Win Business

Today, we're joined by Rick Scherer, ranked #459 in the Scotsman Guide in 2021. Rick is the CEO and Senior Mortgage Planner at OnTo Mortgage from Framingham, Massachusetts, who funded 426 files in 2021, totalling $172 million.   Rick is here to discuss how he fired 9 realtors, how he uses product innovation to stand out, and how his high school had a bank branch.   In today's "Ask The Expert" segment, we have Ben McCabe from Bloom Finance discussing using a reverse mortgage for latter-life care.   OnTo Mortgage Website: www.ontomortgage.com Rick Scherer's LinkedIn: @rickscherer   Bloom Finance Website: www.bloomfin.ca/ilmb   The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: www.finmo.ca/ilmb   Follow on TikTok: @tiktok.mortgagebroker   I Love Mortgage Brokering: www.ilovemortgagebrokering.com   Find out more about ILMB Mortgage Pros: www.rookietorockstar.ca   Find out more about the $25 Million Dollar Blueprint: www.get25million.com   Find out more about the 10 Loans A Month Academy: www.10loansamonth.com