391: Adam Tropper Talks The Business of NASCAR and How to Carve Your Media Niche

Joe and Mike welcome Adam Tropper, Co-Host of Motorsports Today Podcast and current graduate student at Columbia to talk about his NASCAR media  journey. Adam talks about how he got involved in doing a NASCAR Show, his co-hosts idea to create a show and his fandom of NASCAR. He also talks about the things he learned from getting media access, and creating his own media style. Adam talks about the process for getting media credentials and those who helped him along the way. He also speaks to the business of NASCAR and what makes it so special. Adam also speaks about the growth of the show and getting more recognition. Lastly, Adam embarks advice for establishing a media voice and creating your own brand.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Mike Schretter’25 and Lissa Ruiz managing social media efforts.Links: https://www.linkedin.com/in/adam-tropper-bba990204/https://open.spotify.com/show/41bEUT1G90vIU4b1WrV8qUSports Management Conference: https://www.eventbrite.com/e/2024-columbia-university-sports-management-conference-registration-942111369467?discount=EBStudent24 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com