#391: Don't Miss the Boat on SEO

It's time for another topic many dental practices don't know enough about! SEO expert Evan Lazarus shares with Kiera the basic doctrine of SEO, or search engine optimization.  For the non-believers, SEO equals visibility, and Evan talks about why good SEO makes you relevant in your community and industry. The most important aspect when it comes to hiring an SEO expert for your practice is to be educated — ask the questions and be willing to understand it. Quick takeaways from this episode: Get your marketing budget in place Educate your team on SEO Ask questions of your marketers Episode resources: Connect with Evan Lazarus Learn more about Simple Impact Media  Reach out to Kiera Subscribe to The Dental A-Team podcast Become Dental A-Team Platinum! Review the podcast on iTunes