# 391 Most Recruitment Business Owners Blow Their Yearly Target by Feb (Here’s How to Fix It)

Your year starts strong, then quietly collapses by February. If you run a recruitment or search business, you’ve probably lived it: goals set over the holidays, January momentum feels real, and then client noise, delivery pressure, and old habits creep back in.In the first episode of 2026 on The Make More Placements Podcast, we break down why this happens, and what to do instead so you build consistency across the year, avoid the yo-yo income cycle, and actually hit your targets.In this episode, you’ll learn:Why motivation fades and what needs to replace itHow better goals fail when systems and structure stay the sameThe hidden cost of prioritising delivery over growthHow to protect time for business development and strategic thinkingWhy “the owner becomes the system” and how to fix itWhat the top 20% do differently to stay consistent all yearIf you’re done repeating the same year, this one will help you reset properly and build the habits, standards, and processes that make growth predictable.Sponsored by Placement Box: the all-in-one business development platform built for recruiters to get more clients. Learn more at PlacementBox.ioIf you want to speak to us about growing your recruitment business, visit makemoreplacements.com/call to watch a short video and book a quick call.Drop a comment and let us know where you’re listening from.Take care. Take action. Be relentless.