#391 Seth Goldman (HONEST Tea) episode artwork

EPISODE · Jan 2, 2014 · 1H 23M

#391 Seth Goldman (HONEST Tea)

from Business Rockstars · host BUSINESS ROCKSTARS

Clients, agencies, media and academic institutions call upon Sasha Strauss‘ award-winning forums worldwide; from Romania to China, Switzerland to Mexico. Media channels like National Public Radio (NPR), Forbes and The Wall Street Journal seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s. He has keynoted with notable speakers such as Magic Johnson, Tony Hsieh, Frank Gehry, Biz Stone and Simon Sinek. With nearly two decades in strategic brand development, Mr. Strauss has built brands at the world’s leading advertising, PR, marketing and branding agencies.Seth Goldman is Co-founder & TeaEO of HONEST® Tea, the company he co-founded in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past fifteen years the company has thrived as consumers have shifted toward healthier and more sustainable diets. In March 2011, HONEST Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of HONEST Tea’s mission by becoming the first organic and Fair Trade brand in the world’s largest beverage distribution system. Today, HONEST Tea is the nation’s top selling ready to-drink organic bottled tea, and is carried in more than 100,000 outlets.

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