#391 - The Transparency Sale with Todd Caponi

Sales is a game most business owners would rather not play. Lead with value. Don't give away too much. Don't say the price first. Handle objections. The list goes on and on and at the end of the day... the sales game ends up being so exhausting!  So what's the secret to great sales? Maybe it's less about smoke and mirrors and all the more about transparency -- transparency about what you're good at, what you can deliver on, and shockingly, even transparency around price.  Todd Caponi joins the show as the author of The Transparency Sale, an international best selling book on how transparency is key to effective sales.  Check out more from Todd at: https://toddcaponi.com/ where you can buy a copy of his book.  Want to connect with Todd? Go to: https://www.linkedin.com/in/toddcaponi This episode is sponsored by Equity Business Solutions, LLC. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. If you like the episode, feel free to subscribe or follow the podcast for more content. We also have a Patreon where you can support the podcast at Patreon.com/GoodAdvice. Interested in advertising on the show? Reach out via [email protected].