392: Gym's Face $50,120 Fines! FTC: Negative Option Rule Explained

There's a new rule that could flip your entire business model upside down—especially if you rely on memberships, subscriptions, or recurring payments.   Most business owners have never heard of it. Even fewer are ready for what's coming. And the price of not knowing? Let's just say... it's not cheap.In this episode, Mike breaks down the rule, the risk, and the smarter way to move forward.    If you charge monthly, you can't afford to skip this one.