392. How Warby Parker is redefining retail and customer experience

From its early beginnings as a digitally native disruptor to becoming a household name in eyewear, Warby Parker has consistently challenged conventions in retail. Sandy Gilsenan, Warby Parker’s chief retail and customer experience officer, explores how the company is reshaping the customer journey and redefining what it means to be an innovative retailer today.(00:00:00) Gilsenan’s career path to Warby Parker(00:05:08) The power of omnichannel retail(00:07:43) Who is the Warby Parker customer?(00:10:30) Staying innovative and looking ahead(00:16:20) Harnessing AI to enhance retail(00:20:30) Advice for the next generation of retailersThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 384: The digital strategy behind Mack Weldon’s growth• 353: How customer-facing AI will energize retail’s future