#392 Sean Lake: From Pro Snowboarder to Purpose-Driven Entrepreneur

Sean Lake is the founder of BUBS Naturals, a supplement company honoring the legacy of Glen “BUB” Doherty, a Navy SEAL and Sean’s best friend. Former professional snowboarder and marketing executive, Sean brings a unique blend of grit, entrepreneurial spirit, and heartfelt purpose. His mission: create clean, effective products that fuel performance and give back to veteran communities.In this episode, we sit down with Sean Lake—former pro snowboarder, team manager for legends like Shaun White, and now founder of BUBS Naturals. Sean shares the raw, inspiring story of how his best friend Glen “BUB” Doherty’s legacy lives on through a company built on integrity, performance, and purpose. We dive into the world of collagen, MCT oil, and the supplement industry, but what shines most is the story of friendship, loss, and building something that matters. What we cover:- Sean’s journey from pro snowboarder to brand builder- Building a supplement brand rooted in purpose - The legacy of Glen “BUB” Doherty and the founding of BUBS Naturals - How the SEAL community inspired Sean’s mission- Balancing business growth with staying mission-driven Timestamps:(00:00) – Intro: Who is Sean Lake and what is BUBS Naturals?(04:12) – Snowboarding beginnings and ski bum days(09:30) – The story of Glen “BUB” Doherty(15:45) – The moment Sean knew he had to start BUBS(26:08) – First product launch and what set them apart(01:02:19) – Giving 10% to veteran charities: Why it matters(01:08:41) – Building trust in a noisy supplement industry(01:14:07) – Living a life of self-improvement(01:20:16) – What Glen stood for, and keeping that mission alive(01:27:33) – Final reflections: Purpose, performance, and legacy*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Sean:InstagramBUBS NaturalsConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA