392 - Should You Stop Cancelled Members From Rejoining Your Membership?

from Membership Geeks Podcast with Mike Morrison

In this episode of the Membership Geeks Podcast, I discuss whether membership businesses should prevent canceled members from ever rejoining. While not commonplace, it's a practice that does exist! But is it worth considering?I delve into the reasons behind this concept and how it can be detrimental to the growth and success of a membership business.In this episode:- Why would a membership businesses prevent canceled members from rejoining?- What are the main drawbacks of preventing canceled members from rejoining your membership?- How do cancellations fit into the member lifecycle and why do most membership owners view them the wrong way?- What is the importance of member lifetime value and how does it relate to the handling of canceled members?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Episode metadata supplied by the publisher feed · Published Apr 17, 2024

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What this episode covers

In many ways your membership launch is some of the easiest marketing youâll ever do. Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz. However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members? In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with. In this episode: How your first wave of members is crucial to your ongoing marketing strategy Why you shouldnât give up on those non-buyers too easily What is âevent marketingâ and how can you use it to drive new members? What type of marketing is essential for longer term membership success?