EPISODE · May 1, 2024 · 37 MIN
393 - Setting Realistic Expectations for Membership Growth
from Membership Geeks Podcast with Mike Morrison
In this episode, I discuss the importance of setting realistic expectations when aiming for growth in membership businesses. Learn why ambitious membership owners need to ground big goals in practical reality and logistics, and how to avoid banking on "moonshot" opportunities. I also share valuable insights on the philosophy of marginal gains and the impact of achieving ambitious goals on a business trajectory.In this episode:- How can membership businesses ensure their growth goals are grounded in practical reality and logistics?- What are the potential pitfalls of focusing solely on ambitious, game-changing opportunities for growth?- How does a measured, steady approach to growing memberships contribute to sustained success?- What are the key considerations in setting realistic expectations for growth in online memberships?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.
Embed this episode
What this episode covers
In many ways your membership launch is some of the easiest marketing youâll ever do. Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz. However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members? In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with. In this episode: How your first wave of members is crucial to your ongoing marketing strategy Why you shouldnât give up on those non-buyers too easily What is âevent marketingâ and how can you use it to drive new members? What type of marketing is essential for longer term membership success?
Ready to play
393 - Setting Realistic Expectations for Membership Growth
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.