394. How consumers are redefining Halloween

Halloween isn’t just a holiday — it’s a full-fledged season of fun, community and record-breaking retail activity. Today we’re joined by Katherine Cullen, vice president of industry and consumer insights at the National Retail Federation, to unpack how consumers are celebrating Halloween this year and why this festive tradition continues to grow in cultural and economic significance.(00:00:00) Turning homes into haunted experiences(00:05:59) From one night to an entire season(00:08:59) What consumers are buying this Halloween(00:11:25) Costumes that define the season(00:14:57) Why Halloween matters more than everThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 369: How Butterball builds Thanksgiving traditions with customers• 365: Halloween spending tricks, treats and trends