#395 Geoff Woo: What It Really Takes to Win in Business

Geoffrey Woo is a serial entrepreneur, investor, and biohacker best known for co-founding HVMN (makers of Ketone-IQ), co-leading Anti Fund with Jake Paul, and pioneering thought leadership around performance, venture capital, and content distribution. A Stanford grad and Y Combinator alum, Geoffrey bridges the elite worlds of Silicon Valley, Wall Street, and the creator economy—bringing raw honesty and clarity to how modern businesses are built. Geoffrey Woo sits down to drop a masterclass on modern leverage- blending content, capital, and competition into a blueprint for high-performance living. From lessons learned building 9-figure brands to the deeper mindset shifts needed to reclaim purpose in a distracted world, Geoffrey unpacks what it means to truly play the game hard. Whether you’re a founder, creator, or just someone trying to win- this one hits every level. What we cover:- Content is the New Leverage -  How to escape default systems and start playing the game on your own terms -  Why founders need both raw grit and technical skill -  Lessons from Geoff’s family history -  What Geoff looks for in investments Timestamps:(00:00) Authenticity in content and the Lance Armstrong interview (07:00) Why now is the time to build a voice before AI takes over (13:00) Capital follows attention- content as leverage (19:00) Jake Paul’s reinvention and the hunger for competition (25:00) Geoffrey’s family history and the immigrant mindset (31:00) The “free roll” perspective- play hard because you can (37:00) Reclaiming childlike curiosity and avoiding burnout (43:00) Escaping systems and living on your own terms (50:00) How Geoffrey makes decisions: terminal value and focus (57:00) The future of brand marketing and buying attention right*** LINKS***Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.Connect with Geoff:InstagramLinksConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA’ for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA