395: Interest- vs. intent-based marketing

What this episode covers

There are two VERY different forms of marketing at your disposal as an entrepreneur: intent-based marketing and interest-based marketing. In today's episode we'll talk about the differences between the two forms and give examples of how different ad platforms take advantage of interest-based marketing and intent-based marketing.

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Frequently Asked Questions

How long is this episode of Wantrepreneur to Entrepreneur | Start and Grow Your Own Business?

This episode is 13 minutes long.

When was this Wantrepreneur to Entrepreneur | Start and Grow Your Own Business episode published?

This episode was published on February 3, 2021.

What is this episode about?

There are two VERY different forms of marketing at your disposal as an entrepreneur: intent-based marketing and interest-based marketing. In today's episode we'll talk about the differences between the two forms and give examples of how different ad...

Can I download this Wantrepreneur to Entrepreneur | Start and Grow Your Own Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.