#395. La psicología del color en el diseño web de tu ecommerce que influyen en la decisión de compra.

from Ecosistema Ecommerce · host Javier López Rodríguez

Accede gratis al informe que te desvela cómo las grandes marcas del ecommerce están impulsando el crecimiento en sus tiendas online, con información de más de 875 millones de compradores. ⁠Descarga gratis la guía⁠ aquí. Para vender más y mejor, el color importa… Hoy me meto de lleno en el programa #395 de Ecosistema Ecomerce en la psicología del color, que es una parte del growth que tanto está de moda para hacer crecer tu ecommerce. Un cambio en el propio color que tienes ene el botón de añadir al carrito puede hacer subir tus ventas… O espantarlas. Como me gusta hacer en este programa, te cuento como pasar todo esto de la teoría a la práctica sin que te explote la cabeza. Para que sepas lo que vas a escuchar, te cuento sobre: Por qué el 90 % de las primeras impresiones se basan solo en el color. Saber elegir el color exacto que seduce a compradores impulsivos, precavidos y premium A/B testing cromático: pasos, métricas y errores que pueden perjudicar tus ventas. Qué colores elegir en las principales secciones de una tienda online Qué evoca cada color en función de la intención de compra y aprovecharlo a tu favor. Y muchas otras cosas que te cuento en este podcast. https://pychon.com/ https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published May 6, 2025

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#395. La psicología del color en el diseño web de tu ecommerce que influyen en la decisión de compra.

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