395: Recession-Proofing Your Roofing Business: Essential Strategies

Is the roofing business headed for a recession? We are seeing a real drop off in leads, and it’s been a crazy year for contractors. You should be recession-proofing your business, but, in reality, you need to have a strong foundation to weather ANY storm. If you do the work upfront to build that strong foundation, you’ll not only survive but thrive in the face of a downturn. Listen as Dave and John discuss this topic and give their best tips to help you weather the storm and come out on top!What you’ll hear in this episode:John’s take on 2024 and essential KPIsPut the pedal down on marketing with social media opportunities and good hashtags.Get aggressive with door hangers and postcards.“Small guys will stay small without a marketing strategy.”Don’t put your head in the sand!Be unique and differentiate yourself among your competitors.KNOW your numbers! Run your business by the numbers!Rely on your CRM.How Dave and John are working with contractors to help them thriveJohn’s perspective on what drives his business forwardYour profit margin should be at least 40%!The importance of a solid follow-up process to survive AND thriveThe value of coaching, podcasts, mentors, and mastermind groupsResources:Connect with John DeLaurier: Peach State Roofing and LinkedInSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [email protected]. or text me at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)