395 - The Social Media Blueprint for Podiatrists with Paul Macaulay

In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube. If you're sitting on the sidelines thinking "social media isn't for me," Paul's story will change the way you look at marketing forever. Content creation isn't about becoming an influencer; it's about building trust, attracting ideal patients, and strengthening the profession one video at a time. Paul proves that you don't need expensive equipment, perfect lighting, or flawless scripts. You just need to start. To connect with Paul, you'll find him @paulthepodiatrist on Instagram, or you can email him at [email protected] Are you looking for a one-on-one business coach? A business owner I spoke with in early 2024 made an extra $40,000 by following my advice from a 30-minute FREE Zoom call. They were so happy that they bought me a $400 bottle of bourbon. That's a win-win for both of us. Think about it - You have everything to gain and nothing to lose. Please use the link below to schedule your Zoom call. https://calendly.com/tysonfranklin/podmeeting30 If you're not yet ready to contact me, consider buying my Books - https://amzn.to/4oBl3r3