#395 - Why Your Major Gift Program Can't Wait
from Nonprofit Lowdown Hosted by Rhea Wong
This episode is a little different. It's a bit of a public service announcement. I recently read new nonprofit sector data, and honestly, I haven't been able to stop thinking about it. The numbers tell a pretty clear story: organizations that rely heavily on grants and government funding are feeling more pressure than ever, while nonprofits with strong individual giving and major gift programs are weathering the storm much more successfully. If your organization has been putting off building a major gift strategy or if your current program just isn't producing the results you need. I hope this conversation gives you permission to rethink where you're investing your time. In this episode, I share why major gifts are becoming more important than ever, the biggest mistakes I see nonprofits make when trying to build a program, and a few practical steps you can take today to start creating more sustainable fundraising. If you're feeling overwhelmed by fundraising right now, know this: you don't have to keep doing things the way they've always been done. Sometimes the smallest shift in focus can make the biggest difference. Important Links: My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Newsletter: https://www.rheawong.com/
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