396. From Pop-Ups to Trade Shows: Cathy White’s Secrets to Event Success

In this episode of LashCast, Cathy White, the owner of The Lash Co, joins us to talk about the vital role events play in growing a lash business and building a loyal community. Cathy shares how she created a fan base in Southern California during the challenges of 2020, using the power of live events to connect with her audience. She emphasizes the importance of good energy and the impact it can have on sales at events like LashCon and other trade shows. Cathy also provides valuable tips on how to maximize sales at events, including how lash artists can stand out at trade shows. Finally, we dive into advice for lash artists looking to get noticed by event organizers and land speaking opportunities. This episode is a must-listen for anyone looking to leverage events for business growth in the lash industry.LASHCAST CLUBHOUSEUnlock even more value from your lash career with the LashCast ClubHouse! Starting in November, The ClubHouse will be more affordable than ever—just $37 per month. As a ClubHouse member, you’ll gain access to an exclusive suite of resources, including monthly group coaching, weekly private podcasts, and special guest masterclasses. Plus, you’ll enjoy insider bonuses like priority access to LASHCON tickets, discounts on LashCast events, and a private ClubHouse community on Discord for real-time support and networking.Take your lash business to the next level and join the ClubHouse community today!Join The ClubHouse Here!JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching.