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Mar 30, 2020 17 min

396. Hora de implementar estrategias

from LinkedIn PROactivo Hosted by Katya Amán Gavidia- DesarrollaPRO

396. Hora de implementar estrategias Con tantos cambios de nuestra vida, es la hora que se debe implementar estrategias, las mismas dependerá de cada situación. Volviendo al tema es hora de implementar estrategias, así que veamos. Claro está que para ello ya se ha: validado tu idea de negocio haciendo un análisis del mercado, de la competencia y de tu cliente adicional de un buen diagnóstico a través del FODA Ahora veremos: plan de negocio estrategia competitiva genérica estrategia de crecimiento estrategia competitiva específica Veamos de forma general, en qué consiste cada una de ellas Plan de negocio resumido Canvas qué vendemos a quién lo hacemos Estrategia competitiva genérica se clasifican en tres: líder de costos vender a un precio más bajo que la competencia diferenciación dotar al producto de una cualidad única enfoque centrarse en un Nicho de Mercado específico Estrategia de crecimiento se clasifican Crecimiento intensivo enfocado en mejorar lo que se hace para crecer Crecimiento integrado posibilidad de comprar otras empresas Crecimiento por diversificación posibilidad de crear nuevos productos o expandir el Mercado Estrategia competitiva específica líder expandir el mercado y defender la posición retador estrategias para tratar de vencer al líder seguidor especializarse o seguir alrededor y especialista líder en un segmento específico Como les dije más revisa de manera general las estrategias podemos utilizar, algunos de ellos ya los habíamos visto y los que nos faltan iremos tratando los próximos días en el podcast. https://www.youtube.com/watch?v=g7tLGjhXjik Hasta que el programa de hoy. Espero hayas descansado. Pueden hacer llegar sus comentarios, observaciones y cualquier feedback a través del formulario de contactar. Gracias por estar al otro lado, porque sin ustedes esto no existiría, gracias por seguir escuchando el podcast en las diferentes plataformas, por sus valoraciones de 5 estrellas en iTunes, sus me gusta y comentarios en ivoox, por el corazoncito verde en Spotify, en youtube. Es lunes así que empezar la semana con todo el éxito, mañana tenemos una entrevista genial, que seguro te fascinará. Un abrazo, Katya Amán Enseño sobre embudos de venta en LinkedIn para empresas B2B, que deseen un futuro sostenible en el tiempo. CEO de la Agencia de Negocios Katyaman.com

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