396: Peeling Back the Layers of Visit Mesa's Viral Banana Week with Cameron Molloy and Alison Brooks

In this episode, Adam talks with Allison Brooks and Cameron Molloy from Visit Mesa about a campaign that secured national media attention and numerous awards with a budget of only $20. The team discusses how they leveraged the arrival of the wildly popular Savannah Bananas baseball team to create Banana Week, a community-wide event that went far beyond the baseball game. Allison and Cameron share their philosophy on innovation, risk-taking, and the importance of empowering team members to bring bold ideas to the table. This is a must-listen for DMOs of all sizes looking to capitalize on major events and turn a small budget into a massive marketing victory. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠.