# 396 The Real Reason You're Not Where You Said You'd Be: It's Not the Market

You know exactly what you should be doing in your recruitment business. So why aren't you doing it?That's the question Terry tackles in this episode, and the answers are uncomfortably honest.He covers the 12-week year framework, what Rory McIlroy's back-to-back Masters win teaches about performing under pressure, and the invisible habit of mentally rehearsing failure that most recruitment business owners don't even recognise in themselves.The episode digs into the two to four actions that would shift most recruitment businesses, and what's actually stopping owners from doing those things consistently.If you own a recruitment or search firm and Q2 already feels like it's slipping, this one's worth your time.