EPISODE · Jun 26, 2024 · 13 MIN
397 - What To Do If You’re Struggling to Get Your Membership Off The Ground
from Membership Geeks Podcast with Mike Morrison
In this episode of the Membership Geeks Podcast, I discuss actionable strategies to help you get your membership up and running when things aren't going as planned.Whether you’re experiencing low initial sign-ups or struggling to maintain momentum post-launch, I'll share four essential steps to diagnose and overcome these challenges.In this episode:How can you effectively grow and engage your audience to boost membership numbers?What are some strategies to incentivize existing members to help promote your membership?How important is market research and validation in the early stages of developing a membership, and what steps might you have missed?Why and how should you remain open to pivoting your membership's strategy in response to feedback and initial results?
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What this episode covers
In many ways your membership launch is some of the easiest marketing youâll ever do. Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz. However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members? In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with. In this episode: How your first wave of members is crucial to your ongoing marketing strategy Why you shouldnât give up on those non-buyers too easily What is âevent marketingâ and how can you use it to drive new members? What type of marketing is essential for longer term membership success?
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397 - What To Do If You’re Struggling to Get Your Membership Off The Ground
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