399. Beyond the Funnel: Mastering Budget, Media, and Message w/ Eric M. Elliott

Most PI firms are stuck in the past, hoping their traditional funnel still works. But throwing money at TV and billboards won’t fix a broken foundation. In this episode, the founder & CEO of VIP Marketing and Craft Creative, Eric M. Elliott, breaks down what actually drives market dominance: budget, media, and message. Eric explains why agencies don’t close cases—intake does. Why Meta ads are the fastest way to pressure-test your messaging. And why firms asking their communities for withdrawals without making deposits lose long-term market share. You'll learn: What most firms get wrong about leads—and how intake fixes it. How Meta ads let you pressure-test case types and messaging fast. Why you must replace the traditional funnel with a referral flywheel. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Subscribe to our newsletter: newsletter.rankings.io  Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok