EPISODE · Jun 6, 2026
3個定價錯誤：利潤怎麼被稀釋
from 一分鐘商業智慧 · host 董正隆
歡迎來到一分鐘商業智慧，我是董正隆，今天我們要來談3個定價錯誤：利潤怎麼被稀釋。第一個錯誤：只看成本不看價值。你把價格當帳算，卻沒把「客戶願意付多少」算進來，結果越賣越像在打工。第二個錯誤：不分產品層級。單一價格會讓高需求客群也用同一價，該賺的溢價被你自己砍掉。第三個錯誤：常常不做更新。市場、競品、你的供給成本都變了，你的價格還停在上一季，就等於利潤每月被慢慢稀釋。想翻盤，先列出你的成本與目標毛利，再用客戶情境去估價值，最後把價格做成梯度並定期檢查。今天就從一個品項開始調整，你會發現利潤其實能回來。本集內容由人工智慧輔助生成。更多資訊請見：https://www.isuperman.tw/
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3個定價錯誤：利潤怎麼被稀釋
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