4.2 Monetization at Scale in India - Ft. Lal Chand Bisu and Vinod Kumar Meena (Founder KuKuFm- go to platform to enjoy audio content), Anand Lunia ( GP IndiaQuotient), Madhukar Sinha (GP IndiaQuo

The youth in India aspires to grow and evolve in India but lack access to value adding content, especially in tier 2 and tier 3 districts. Having spent their childhood in the hinterlands of Rajasthan, Kuku FM founders- Lal Chand Bisu and Vinod could relate to the problem and took it upon themselves to solve this so that every kid can dare to dream big! In a very detailed episode, Bisu and Vinod discuss the audio industry in India- 1. What kind of content works in India? 2. Evolution of content consumers over the years 3. User profile of Kuku- Micro Success stories in India 4. In a world of reels, why audio as a medium is still relevant 5. How do you monetize at scale in a tough market like India?