4.23 Ritu Singh: On Tracing The Vast History Of Indian Advertising!

Discover the fascinating world of advertising as she takes us through a nostalgia-filled ride!Tara and Michelle chat with Ritu Singh on what makes her book “A History of Indian Advertising in Ten-and-a-Half Chapters” such an insightful and entertaining read. What went behind writing some of India’s most memorable ads? What were the ads that left an impression on Tara and Michelle while growing up? Why was Ritu told on the first day of her job that anyone who has made it big in the advertising industry has atleast one divorce behind them? Tune in to listen to some brilliant stories about the history of India's best ads!If exploring unique cultures, food and people is your forte, listen to Susegad Stories From Goa! A Goa Podcast that explores Goa beyond its beaches. Listen now: https://buff.ly/384pQQnRitu Singh has been a prominent figure in the Indian advertising industry for many years now. She has worked with J. Walter Thompson India and the Times of India group. She is the creative brains behind some of India’s best ads and has written for companies like Pizza Hut and Pepsi.Applications for The Bound Publishing Course 2026 are now open.The Bound Publishing Course is a 3-month intensive course on book, magazine, and digital publishing. Through live sessions, workshops, and industry-facing projects, participants gain practical publishing skills and exposure to careers across the industry.Cohort size: 50 seatsFirst round of acceptances: 15th June 2026Applications are reviewed on a rolling bas‘Books and Beyond with Bound’ is the podcast where Tara Khandelwal and Michelle D’costa uncover how their books reflect the realities of our lives and society today. Find out what drives India’s finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.