4.28.26 Big Get Bigger; Seroka's John Seroka on AI Marketing; MBS Performance

In today’s episode, we look at the latest merger in the mortgage industry. Plus, Robbie sits down with Seroka’s John Seroka for a discussion on how brands are discovered by prioritizing credible, structured, and widely validated information over traditional SEO, making it critical for companies to build consistent digital authority and trust signals. And we close by examining how mortgage-backed securities (MBS) have been stacking up as an investment vehicle over the past couple of weeks.Welcome to The Chrisman Commentary, your go-to daily mortgage news podcast, where industry insights meet expert analysis. Hosted by Robbie Chrisman, this podcast delivers the latest updates on mortgage rates, capital markets, and the forces shaping the housing finance landscape. Whether you're a seasoned professional or just looking to stay informed, you'll get clear, concise breakdowns of market trends and economic shifts that impact the mortgage world.Thank you to Figure. Figure is shaking up the lending world with their five-day HELOC, offering borrower approvals in as little as five minutes and funding in five days. Figure has hundreds of partners in the Banking, Credit Union, Home Improvement, and of course, IMB space embedding their technology.