4.6 Aastha Atray Banan: What It Means To Be A Love Guru

Find out how she became an expert of romance and relationships through her romance books and podcast. Tara and Michelle chat with Aastha about why India and Bollywood are obsessed with love! Aastha shares her experience of creating the Love Aaj Kal podcast and why she decided to write a dating guide, ‘The L-word’. Has the dating scene changed drastically since the 90s?  How did she finish writing the book in a month? What were the reactions of love birds on reading her book? Tune in to find out! Aastha Atray Banan has been a journalist for 19 years and is currently the editor of Sunday Midday. She has previously published four romance fiction books, and this is her first non-fiction. Aastha wears many more hats other than being a writer; she has a hit podcast 'Love Aaj Kal' on Spotify India which deals with relationships and love and has also written and released four original songs. Read her book: https://www.amazon.in/L-word-Love-Lust-Everything-Between/dp/9354224768/ 'Books and Beyond with Bound' is the podcast where Tara Khandelwal and Michelle D'costa of Bound talk to some of the best writers in India and find out what makes them tick. Brought to you by Bound. Read more: https://boundindia.com/books-and-beyond-podcast/ We have limited mentorship slots open! Use the discount code BOUNDMENTEE2022 to get a 10% discount on our 3 month mentorship program. Offer ends on March 1st 2022.Applications for The Bound Publishing Course 2026 are now open.The Bound Publishing Course is a 3-month intensive course on book, magazine, and digital publishing. Through live sessions, workshops, and industry-facing projects, participants gain practical publishing skills and exposure to careers across the industry.Cohort size: 50 seatsFirst round of acceptances: 15th June 2026Applications are reviewed on a rolling bas‘Books and Beyond with Bound’ is the podcast where Tara Khandelwal and Michelle D’costa uncover how their books reflect the realities of our lives and society today. Find out what drives India’s finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.