#4: AI is a game-changer for creatives and communication with Jazz Leong

Hey There! Welcome to Growth Caffeine by Pixis On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts. On today's episode, we were incredibly lucky to be joined by Jazz Leong, who is the head of Integrated Marketing at Microsoft. With almost 20 years of Marketing Experience, Jazz is the definition of a Marketing thought leader and she is playing a key role in developing the content strategy for Microsoft. In our conversation, we covered the role of AI in content marketing and how it is helping scale creatives and copy generation at Microsoft, as well as optimizing their audience targeting. We also dove into Jazz's advice for organizations before implementing AI and where she and her teams are now focusing their time since the AI has helped with the execution aspects of digital marketing. If you're at all curious about how AI can be used in Content Marketing, this is the conversation for you. ____   Make sure to subscribe to stay updated when we release new episodes! Pixis is a AI-led marketing cloud headquartered in San Francisco. With a robust portfolio of products, Pixis enables brands to perfect their end-to-end marketing efforts using Artificial Intelligence. Learn more about Pixis and our products here