#7. Bastian van der Put, Founder of ATMON LABS

In this conversation, Tobi interviews Bastian, the founder of ATMON LABS, a supplement brand focused on men's health. Bastian shares his journey from being a professional football player to addressing his own health issues, which led to the creation of ATMON LABS. The discussion covers the significant decline in testosterone levels among men, the importance of expert guidance in product formulation, and the challenges of building trust in the supplement industry. Bastian emphasizes the need for a community around men's health and outlines his future ambitions for ATMON LABS, including expanding the product line while maintaining a focus on hormonal health. Chapters00:00 Introduction to Bastian and ATMON LABS02:37 Bastian's Journey from Sports to Health04:23 The Founding of ATMON LABS06:38 Identifying Gaps in Men's Health09:15 Building a Strong Team for Product Development11:42 Product Development14:01 Introducing CO1: The Core Product17:22 The Decline of Testosterone Levels20:12 Ingredients and Their Impact on Health22:35 Boosting Hormonal Health with Natural Ingredients24:56 Building Trust in the Supplement Industry26:27 Defining Health, Wellness, and Longevity28:01 Market Trends: What's Overrated and Underrated?30:16 Observations from the US Health Market32:06 Customer Reception and Product Effectiveness34:47 Distribution Strategies for Growth37:29 Challenges of Being a Solopreneur39:19 Future Product Expansion and Market Positioning42:07 Sales Goals and Milestones Ahead Connect with Bastian on LinkedIn: https://www.linkedin.com/in/bastianvdp/ATMON LABS Website:https://www.atmon-labs.com ATMON LABS Instagram: https://www.instagram.com/atmonlabs/Connect with me on LinkedIn to learn more about the Business of Wellness & Health:https://www.linkedin.com/in/tobias-hendrik-stalmann/ Keywordsmen's health, testosterone, supplements, longevity, ATMON LABS, health products, fitness,wellness, nutrition