#4: Be Helpful - The B2B Playbook, Summary of Stage 2

George got a new mic! Can you hear the difference? Is it better for your ears?!This week, we’re looking at how to “Be Helpful”. This is where you really start to show your expertise online! It could possibly be the most important step in growing your B2B business online.Afraid of putting trade secrets out there? Not sure if you have anything worthwhile to contribute to an already noisy space? We’ll help you with such questions!The way we look at it, it should be one simple process to follow to make sure it’s easy for you to get consistent with your content output. This will do wonders for how much content you put out and how far your business will go.Links to things discussed during the episode:Content Marketing Institute - Founded by Joe PulizziThe Boomerang Effect by Tim ReidTribes: We need you to lead us by Seth GodinYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!