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4 brand strategy tips from Smith & Diction 💡 episode artwork

Feb 25, 2025 7 min

4 brand strategy tips from Smith & Diction 💡

from Dive Club 🤿

When comes to brand design, Mike and Cara from Smith & Diction are pretty much top of the game (you might recognize them as the ones who did the brand identity for Perplexity). During our interview, it didn't take me long to realize that these two have more hacks and mental models for creativity than just about anyone I’ve met. So here are a few of my favorites. Watch the full episode with Smith & Diction here: https://www.dive.club/deep-dives/smith-diction

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4 brand strategy tips from Smith & Diction 💡

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This episode was published on February 25, 2025.

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