4. Building GTM Through Partners and Presence

Building an enterprise software startup across markets rarely follows a clean GTM plan. Wei Zhuang, Founder & CEO of Ailytics (a Tin Men portfolio company) shares how they’ve grown through trade shows, partner networks, and constant on-the-ground execution. We explore events as a source of market insight, not just pipeline; the realities of partner-led expansion and entering new markets; the role of mission trips; and why consistent presence often matters more than polished strategy.Unfair Advantage explores how the people building, funding, and transforming Southeast Asia’s next wave of enterprise technology create—and sustain—their edge. Each episode brings clarity to what drives growth across the region’s fast-evolving innovation economy.Hosted by Murli Ravi, Co-Founder and Managing Partner of Tin Men Capital, a Singapore-based VC firm focused on Series A B2B tech startups across Southeast Asia.Have a question you’d like our guest to answer on the show? Submit it here: https://forms.gle/qsv93zWPMvG2L6zd8 Connect with Wei Zhuang and Ailytics:Website: https://www.ailytics.ai/Email: [email protected] Zhuang's LinkedIn: https://www.linkedin.com/in/wei-zhuang-tan/